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Online Marketing Expert and Overdrive Interactive CEO Harry Gold to Speak at New Marketing Summit

BOSTON (Oct 13, 2008) — Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive, has been asked to speak at the New Marketing Summit (http://www.newmarketingsummit.com/) on Overdrive Interactive’s successful social media marketing programs being held October 14 and 15, 2008 at Gillette Stadium in Foxboro, Mass.

Gold’s presentation, entitled “Social Media Is About Socializing!” is scheduled for Wed., Oct. 15 at 12:10 p.m. Attendees will get to see how Overdrive Interactive enables clients like Harley-Davidson create robust, interconnected social media platforms and channels that embed high-quality brand-compliant content into the social space, make lasting connections with current and future customers, socialize and listen to those consumers, and measure the impact on their businesses.

“If you keep the mantra ‘social media is about socializing’ in mind, it will help you to create a place where your customers and prospects will want to be, where you can make real connections with them,” said Harry Gold. “Providing the right kind of content, joining in customer discussions and encouraging their participation creates an environment that can build your brand and build lasting relationships with your customers.”

The two-day executive briefing and conference will feature marketing thought leaders and visionaries including David Meerman Scott (http://http://www.davidmeermanscott.com/), thought leader and viral marketing specialist; Paul Gillin (http://http://www.gillin.com/), journalist, author and expert in social media; and Chris Brogan (http://http://www.chrisbrogan.com/), chief strategist at CrossTech Media and frequent speaker on deploying social media in businesses today.

The conference provides a rich agenda designed for CMOs, senior level marketing professionals and those ready to move to those levels. Topics of conversation range from strategic to tactical marketing, discussing specific tools and ideas on how to use them appropriately for business needs. The event will allow attendees to interact with conference speakers, sponsors and exhibitors, as well as network with professional colleagues in the unique setting of the Fidelity Clubhouse at Gillette Stadium. For more information about the conference, please visit http://www.newmarketingsummit.com/.

About Harry Gold

Harry started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, The Priceton Review, IBM, LoJack and Dow Jones.

Harry is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ.

For more information or to visit Harry’s blog, please go to http://www.overdriveinteractive.com/.

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