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Driving Forward > Digital Marketing Blog

Online Marketing Expert Harry Gold of Overdrive Interactive to Share Social Media Marketing Case Studies and Best Practices at NEDMA Technology Day

BOSTON, MA (October 9, 2009) — On Friday, October 23, at the Microsoft Seminar Facility in Waltham, Mass., Harry Gold, CEO, Overdrive Interactive, will join a group of online marketing luminaries and experts at the NEDMA Technology Day to discuss the impact of social media marketing on businesses and how to best leverage online resources to drive ROI.
During the three-hour seminar (1:00pm-4:00pm), Gold will use real social media marketing case studies to show how companies that weave content and messages into social media outlets such as Facebook, Twitter and YouTube can make lasting connections with consumers. The presentation will also frame social media marketing within the following areas: blog outreach and monitoring; social network profile creation; application development; content channel creation; friends and fan outreach; content stream creation; hyper-targeted social media buying; social media measurement and ROI tracking.
A frequent speaker at NEDMA events, Gold’s seminars have been described as offering “vital information on interconnecting” and a “fire-hose of information on vital topics.”
His knowledge of how to capture not just an audience, but the right audience, has made him a leader in the industry, and his no-nonsense approach has made even the most conservative companies reevaluate their place in the social media landscape. With concrete content and easy to follow examples, Gold has become a popular participant in international media and marketing conferences.
“Harry Gold is a well-known in the world of social media marketing,” said NEDMA Managing Director Beth Drysdale. “His company’s work in online marketing is representative of a new generation of marketing that is shaping the way businesses work today. We’re honored to have him as one of our industry experts.”
A leader in social media marketing, Gold’s mission is to create innovative online marketing programs based on real-world success. His company, Overdrive Interactive, is at the forefront of this movement helping companies such as Harley-Davidson, Vista Print,, EMC, Progress Software and Zipcar enter the world of social media with the strategies, tactics and tools necessary to create a tangible impact.
For more information on the conference, please visit:
Harry Gold: A Career of Defining Online and Social Media Marketing Success
Harry brings to Overdrive a highly distinguished background in online development, search engine marketing, and online media that goes back over 10 years. He started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. His client experience includes search and online media management for top companies that include General Motors, Harley-Davidson, John Hancock, Dow Jones, EMC, Progress, LoJack, Cognos, Club Med, Bose and many other companies now enjoying a strong Internet presence.
As the architect and conductor behind Overdrive’s programs, Harry’s primary mission is to create innovative marketing programs based on real-world success and to make sure that the best marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive’s collaborative environment has created a company of online experts, all of whom drive success for the clients and companies they serve.
Harry is a frequent lecturer on search engine marketing and online media for The New England Direct Marketing Association, The Ad Club, and Boston University. He is also a recognized subject matter expert and columnist for ClickZ.
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing.
Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including business/dinner meetings with forums and networking immediately preceding the meetings. For more information please visit:
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit

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