Despite a long road ahead to recovery from the recession, online retailers are about to invest in advanced e-commerce applications to ensure consumers receive a superior online shopping experience.
According to Internet Retailer and Vovici Corp., seven out of 10 online merchants plan to spend more on e-commerce applications and services this year. At least 38.5% of all respondents to the survey seek to add or replace applications in areas of content management. Additionally, 37% who responded to the survey plan to improve or add customer review and rating applications or develop more personalized online shopping experiences for consumers. Other applications online retailers want to add or replace include site searches, live chats and order management.
In reference to advanced models, social marketing is a high priority for online retailers, with 49.5% of respondents planning to develop social media applications for consumers.
It is important that online retailers keep up with changing technology in order to ensure consumers are satisfied with their shopping experience. Any difficulties consumers face in shopping online may result in lost business for retailers.
Source: eMarketer; November 13, 2009