Advertising

A Sign of Smart Marketing

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I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer in me thought it was such a great idea to offer those who get their…

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E-Commerce

Online Retailers Get Ready for Consumer Spending

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Despite a long road ahead to recovery from the recession, online retailers are about to invest in advanced e-commerce applications to ensure consumers receive a superior online shopping experience. According to Internet Retailer and Vovici Corp., seven out of 10 online merchants plan to spend more on e-commerce applications and services this year. At least…

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E-Commerce

How Do Consumers Select Online Retail Sites?

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According to Nielsen, 60% of consumers say they like to stick with familiar sites, and they mostly purchase from the same site. 30-35% choose shopping sites based on general web surfing, search engines, or special offers. “This shows the importance of capturing the tens of millions of new online shoppers as they make their first…

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