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How Do Consumers Select Online Retail Sites?

According to Nielsen, 60% of consumers say they like to stick with familiar sites, and they mostly purchase from the same site. 30-35% choose shopping sites based on general web surfing, search engines, or special offers.

60% of consumers say they like to stick with familiar sites
“This shows the importance of capturing the tens of millions of new online shoppers as they make their first purchases on the internet. If shopping sites can capture them early, and create a positive shopping experience, they will likely capture their loyalty and their money,” said Bruce Paul, VP, Customized Research, Nielsen US.

Source: MarketingCharts, 2008

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The Miracle Of Findability

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online…

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