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Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the American Marketing Association

BOSTON (Nov. 05, 2008) — Harry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead a free American Marketing Association webcast entitled “Social Media is About Socializing!” on November 20.

During this one-hour event, sponsored by Aquent, the world’s leading design and marketing staffing agency, Gold will share real case studies that:

  • Define what Social Media Marketing is and how the Social Media landscape (MySpace, Facebook, Twitter, YouTube, Blogs, etc.) fits together.
  • Demonstrate how to weave your content and brand into the social web to create lasting connections with “friends” and “fans.”
  • Explain the importance of blog outreach and monitoring, and how bloggers draw content from the social web and user-generated content sites.
  • How to add octane to your company’s Social Media Platform with hyper-targeted social media buying.
  • How to measure social media success and report on meaningful metrics.

“A lot of marketers forget that Social Media Marketing is about socializing, not just advertising,” said Gold. “Companies must be willing to make lasting connections with consumers, join in their conversations, listen to what they have to say, and maintain those relationships. To be effective, a Social Media Marketing program must involve a genuine exchange between brand and consumer, as well as the methodology and technology to measure and interpret that exchange.”

The free webcast will be broadcast on Nov. 20, 2008, at 1:00 p.m. EST. Details and registration information can be found on the American Marketing Association Website at http://http://www.marketingpower.com/. For a link to the registration form, visit: http://www.OverdriveInteractive.com/AMA-Seminar.

Gold is the architect and conductor behind Overdrive’s ROI-driven programs, and is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ.

Gold started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the award-winning online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, The Princeton Review, LoJack and Dow Jones.


Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations who are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/.


For more than 20 years, Aquent has led the way in helping businesses master the ability to generate marketing and communications from within. Providing unmatched resources and expertise through its network of nearly 70 branches worldwide, Aquent today helps thousands of companies make the most of their people, processes and technology. Aquent is headquartered in Boston, Mass. Please visit http://www.aquent.com/ to learn more.

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