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Pros and Cons of Google and DoubleClick

Google, the Internet behemoth, is swallowing up a critical piece of the online advertising infrastructure — after devouring YouTube. Not only does it want to control the Web’s access points to content, it also wants to assert its control behind the scenes with the DoubleClick acquisition.

Microsoft is crying monopoly (that’s a new peak in irony), and most articles and points of view I’ve seen predict gloom, doom, and control.

Read more at http://www.clickz.com/showPage.html?page=3625716

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