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Social Media Integration Tips from SES NY

At Search Engine Strategies NY last week, I had the pleasure of speaking on ClickZ’s social media panel and attending other conference sessions. This event reinforced the trend that the lines between search marketing and online media are blurring and the explosive popularity of social media puts that reality into super-high gear.

Although this was a search marketing conference, social media (Twitter, in particular) was on the tip of everyone’s tongue including keynote speaker Guy Kawasaki. What’s clear: everything we do online is getting integrated and intermeshed into a unified platform that can drive traffic, generate leads and sales, and encourage high-value brand interactions.

Of special interest to me: hearing about tips and best practices for integrating all the elements of search, social, online media, and Web site technology to create more value, connection, and engagement. That includes things that help turn media investments into long-term connections with consumers e.g., Facebook fan pages, Twitter followers, social-sharing chiclets — get consumers to spread the word about your brand.

Here are a few tips and tricks that have the potential to add a high level of social octane to any online campaign. Some are straight from me and some are from SES and other places. Please forgive me for not sourcing the ideas but to be honest they are all living in my head.

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