Driving Forward > Digital Marketing Blog

The Pros and Cons of the Google Network

Google is headed full steam into display advertising with its Google Network. The search engine is offering a full array of online media products, including regular GIF and Flash banners (image ads in the AdSense network), streaming video ads, and rich media ads (Google Gadgets, currently in beta). Through its AdSense network, Google has basically created a huge network of sites. Now its reps are actively selling CPM (define) based banner and video ad packages to clients and agencies alike. These are also available to self-serve clients, of course.

Read more at http://www.clickz.com/showPage.html?page=3626369

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