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Driving Forward > Digital Marketing Blog

TV, Internet, and Mobile Video Viewing On The Rise

TV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between Q2 2008 and Q2 2009. While timeshifted TV also saw noticeable gains, standard TV viewing only saw a .9% growth, with a loss of viewers occurring between Q1 and Q2 2009.

Most channels experienced a fluctuation in average viewing time over the last year. Viewing time for users of in home TV increased slightly overall by 2 hours after a loss of 12 hours from Q1 to Q2 2009. This significant drop is most likely due to seasonal viewing patterns and the cyclical nature of TV programming. Timeshifted TV more or less followed the same trend, as would be expected.

Viewing of video on the Internet was one category that experienced steady growth from 2008 t0 2009, with average viewing time increasing an hour to 3 hours and 15 minutes.

Source: eMarketer, September 22, 2009

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