Advertising

3 Emerging Social Media Trends to Watch

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In the current marketing landscape, relevant and well-advertised brands all have the social media basics down pat. They have social strategies in place, and are active on all the big social platforms like Twitter, Facebook,and LinkedIn. They blog about industry news and post company announcements on their websites. In the mission to improve SEO, brands turn to…

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Social Media

Overdrive Interactive CEO & Unshackle Upstate Executive Director Speaking at the American Chamber of Commerce Executives Convention

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Harry Gold and Brian Sampson will present “New Media for Advocacy” at this year’s American Chamber of Commerce Executives (ACCE) Convention in Milwaukee, WI on August 6th. At this year’s ACCE Convention, Harry Gold, CEO of Overdrive Interactive, will lead the “New Media for Advocacy” workshop alongside Brian Sampson, Executive Director of Unshackle Upstate. The…

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Marketing

Digital Point-of-Sale Media Influences Consumers

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A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on consumers’ purchasing decisions, according to an eMarketer report. CPG brands use digital point-of-sale media such…

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Social Media

Anatomy of a Blogger

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According to the BIGresearch Simultaneous Media Survey, the typical blogger is: Male (53.7%) Average age of 37 Slightly lower than average income ($55,819 vs. $56,811) Better than average education (14.3 years of education vs. 14.2) Ethnically: Using more forms of new media than the average person All data is based on the 26% of all…

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E-Commerce

New Media An Important Place To Be Seen

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While many traditional media are seeing up to double digit losses over the past year, new media is rapidly growing and becoming influential on consumers. Consider the below study by BIGresearch Simultaneous Media, on purchase influence for electronics, a hot market of high-involvement purchases.