New Media Archives

3 Emerging Social Media Trends to Watch

by Anna Rausa May 21, 2015

In the current marketing landscape, relevant and well-advertised brands all have the social media basics down pat. They have social strategies in place, and are active on all the big social platforms like Twitter, Facebook,and LinkedIn. They blog about industry news and…

Read the full article

Social Media

Overdrive Interactive CEO & Unshackle Upstate Executive Director Speaking at the American Chamber of Commerce Executives Convention

by Jill Jankowski August 1, 2010

Harry Gold and Brian Sampson will present “New Media for Advocacy” at this year’s American Chamber of Commerce Executives (ACCE) Convention in Milwaukee, WI on August 6th. At this year’s ACCE Convention, Harry Gold, CEO of Overdrive, will lead the…

Read the full article

Marketing

Digital Point-of-Sale Media Influences Consumers

by Andrew Abrahams December 8, 2009

A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on…

Read the full article

Media

TV, Internet, and Mobile Video Viewing On The Rise

by Andrew Abrahams September 22, 2009

TV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between…

Read the full article

E-Commerce

New Media An Important Place To Be Seen

by Harry Gold March 12, 2008

While many traditional media are seeing up to double digit losses over the past year, new media is rapidly growing and becoming influential on consumers. Consider the below study by BIGresearch Simultaneous Media, on purchase influence for electronics, a hot…

Read the full article

Driving Forward > Digital Marketing Blog