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Driving Forward > Digital Marketing Blog

Anatomy of a Blogger

According to the BIGresearch Simultaneous Media Survey, the typical blogger is:

  • Male (53.7%)
  • Average age of 37
  • Slightly lower than average income ($55,819 vs. $56,811)
  • Better than average education (14.3 years of education vs. 14.2)
  • Ethnically:
  • Using more forms of new media than the average person

All data is based on the 26% of all adults who say they regularly or occasionally blog.

Source: BIGresearch, Center for Media Research

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