Advertising

A Twitter Directory for Digital Marketers

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By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

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ClickZ

Include Free Media in Your Online Media Plan

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One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few options to get the word out besides paid placements with media gatekeepers who held the…

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Social Media

Younger Women Adapt to Social Media Easier than Older Women

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A report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of Gen Y women discover brands and products through social networking and status update websites, compared…

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Social Media

Who’s Afraid of the Big Bad Bloggers?

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In general, bloggers are posting more positive opinions rather than negative. Between January and February of this year, only 27.8% of blog posts had a negative “tone” by the blogger. Click on pie chart to enlarge. *posts about 17 leading national retailers were tracked While negative blog posts take up almost 30% according to the…

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Advertising

Blogs Can Ease Customer Communication

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Readership has grown and so has consumer trust. A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership Note: n=2,210; in the past 12 months Blog readers are also becoming increasingly influenced with their purchase decisions, and taking more action…

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