Readership has grown and so has consumer trust.
A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership
Note: n=2,210; in the past 12 months
Blog readers are also becoming increasingly influenced with their purchase decisions, and taking more action after viewing an ad on a blog.
Source: eMarketer, December 30 2008