Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority,…
Read the full article
AI-Powered Campaigns Are Taking Over Artificial intelligence is transforming digital advertising really fast. Major platforms like Google and Meta have introduced powerful tools like Performance Max and Advantage+, designed to automate nearly every aspect of ad buying. Marketers provide budget…
Read the full article
The Role of Programmatic in an Omnichannel Strategy Digital advertising has evolved, and brands must now take a holistic approach to reaching consumers. A strong omnichannel media strategy ensures consistency across multiple touchpoints: search, social, display, video, and connected TV….
Read the full article
Stay informed with expert insights and trends delivered directly to your inbox. Subscribe now to receive updates on the topics that matter most to your business.