ClickZ

Facebook: What Are You Waiting for?

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A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance. But I think Facebook is missing the point and still barking up the wrong tree. Facebook only has so much…

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ClickZ

What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when…

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Advertising

Welcome to the Bruins DEN

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It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed. The Boston Bruins Digital Entertainment Network (DEN) is a massive effort to increase non-ticket revenue…

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Advertising

Facebook Ad Network – Is It Coming?

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On August 27, Mashable reported Facebook has a $33.7 billion valuation – wow. Too high? Maybe to some, and maybe not to others. Instead of debating that point, let’s look at some things that Facebook might do in the future to a) serve advertisements and b) make more money. Facebook has some pretty amazing things going…

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