Advertising

Facebook Changes Cost Per Click Criteria

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Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising campaign. The types of ad interactions that incur a cost have now been streamlined to…

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Mobile

Google Strengthens Patent Portfolio through Acquisition of Motorola Mobility

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Early this morning, Google announced that the company has acquired Motorola Mobility for $12.5 billion, which is their largest acquisition yet.  This move holds promise to strengthen Google’s competitive position in the software industry against other companies like Apple and Microsoft, which has been a position questioned in the past.  Now, the company gain gives…

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