Marketing

blog syndication

Posting on Your Blog vs. Medium and LinkedIn Pulse

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Posting on the Blog vs. Medium and LinkedIn Pulse Smart marketers understand the importance of content marketing and promotion in an age where “users on WordPress produce about 91.8 million new posts each month” (source). Content marketing can get expensive if you consider the cost of freelance writers, graphic designers, developers, hosting, and the tradeoff of investing in…

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Marketing

The Secret to Great Content Marketing with Harry Gold

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What kinds of content do people want to consume? Discover the four cornerstones of great content with Harry Gold, CEO of Overdrive Interactive.     If you would like to leverage our digital marketing expertise for your content marketing, please contact us or check out examples of lightweight content in our Infographic portfolio.

Marketing

3 SEO Trends to Address in 2016

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Authored by Aaron Rothbard & Seth Richtsmeier Through the years we have seen innumerable changes that have affected search, and now that 2016 is here and 2017 is fast approaching, our attention is on the emerging and evolving SEO trends. SEO guidelines and search engine systems change every year, so it’s imperative to stay on…

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Marketing

SEO & content

The ‘SEO vs. Content’ Game

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Digital marketing is the “in” thing today. It has been for quite some time now. Within itself, though, it’s a race. A race to grab attention. A race to connect and network and a race to stand out. Words like content strategy, social media and SEO are thrown around throughout every company, from the basic…

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Social Media

Video Tip: Real Time Social Content

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In order to engage your social media community, a mix of content is the perfect recipe for success. In this video, Overdrive’s Director of Social Media, Bob Cargill discusses the importance and power of using real time content as part of your social media content strategy. Learn more: To see more great marketing tip videos, check out our…

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