Encouraging 7 Core Social Media Marketing Behaviors


What do you want people do? One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It’s about getting people to actually do something that eventually leads to a sale. But so often the “marketing part is left out of “social media marketing.” We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. So without telling you all to transform your social media marketing into a bullhorn that says BUY, BUY, BUY all the time I wanted to start you off with this one simple question: “What do you want people to do?”


Drive, Capture, Convert, Optimize


In my never ending battle to get marketers to think of all the components, tactics, and technologies that go into creating online success we came up with the concept of: Drive>Capture>Convert>Optimize or DCCO. DCCO illustrates the entire conversion path from impression to sale in an easy-to-understand process and chronological order. It is a construct and…

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