Analytics

Introducing the Insights Dashboard from Facebook

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Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing.  Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data and functionality for a better, more detailed analysis. Some highlights of the new features are:…

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7 Easy ROI Metrics for Social Media Marketing

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So often I hear that companies have trouble figuring how or what to track with social media. There is a wide range of tools to measure the buzz and chatter about your brand, but what about ROI (define)? Companies are investing time tweeting, posting, and weaving social media functionality into their online ad campaigns and…

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