Social Media

Local Social Marketing Company to be Acquired by Tesco


Boston social marketing company BzzAgent is being acquired by the world’s third-biggest retail chain, Tesco.  The London based subsidiary of Tesco, Dunnhumby, is reported to be buying BzzAgent for $60 million. BzzAgent is an agency that provides free products to a network of “agents” who in return spread the word about their sample.  It is reported that the agency has over…

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