Advertising

How Marketers Can Use Emojis

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Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing.   Why You Should Use Emojis If your audience falls within those 2 billion smartphone users, integrating emojis, emoticons, or stickers in your social media…

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Social Media

Emoji 101

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Last week we discussed the recent release of Facebook’s “Empathy” button, which turned out to be six emoji-based buttons called “Reactions”, and what the general response has been. These Reactions will give users more options to express their opinions on the social media platform, rather than the one-size-does-not-fit-all Like button that has been Facebook’s default…

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Advertising

Facebook’s Empathy Button Unveiled – Are Emoji-based “Reactions”

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Last month we discussed Facebook’s introduction of an “Empathy” button as announced at a Facebook townhall presented by Mark Zuckerberg. Today, Facebook announced that they aren’t adding just one, but six emoji-based buttons called “Reactions”. Many users, and even Mark Zuckerberg, have shared concerns in the past that a simple dislike button may be used inappropriately….

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