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Google Possum Update Affects Local Search

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On September 1, Google launched their local algorithm update, named Possum by the SEO community. After the update, business falling outside the physical city limits can rank easier for keywords that included the city name. For example, a car rental business located just outside of Boston city is now able to rank for “car rental…

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Panda Raises Its Head Again – Slowly

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According to information originating from Google itself, Search Engine Land reports that the latest update to the algorithmic search filter used by Google and cutely named Panda began last weekend, Saturday, July 18th, 2015. However, while the roll-out of new code indeed started to take root several days ago, don’t expect to see real or dramatic…

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