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Calling All Ice Cream Lovers: Overdrive Sees How Brands Use Twitter to Connect Fans to Their Favorite Things

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I scream, you scream…Overdrive screams for ice cream?  Not exactly, but here at Overdrive we used our social media skills and power on Twitter over the past few days to get the attention of the Ben and Jerry’s Ice cream truck after hearing they were heading to Boston.  So, were our tweeting skills as strong as…

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