Advertising

Facebook’s Empathy Button Unveiled – Are Emoji-based “Reactions”

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Last month we discussed Facebook’s introduction of an “Empathy” button as announced at a Facebook townhall presented by Mark Zuckerberg. Today, Facebook announced that they aren’t adding just one, but six emoji-based buttons called “Reactions”. Many users, and even Mark Zuckerberg, have shared concerns in the past that a simple dislike button may be used inappropriately….

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Google’s Sentimental Edge

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The goal for any business is to be at the top of search results on Google. In order to successfully accomplish this, it takes time and effort to create the best SEO campaign. In recent news, there have been reports that businesses have found a shortcut by creating negative publicity for negative advertising – ultimately…

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