ClickZ

Thinking Beyond the Banner

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While you have endless choices in online media creative units, it can be a scramble to produce everything before your deadline. This is because the creative is usually being prepped and developed around IAB standard sizes (as it should), and people aren’t thinking about a) the full engagement path of the user, or b) all…

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Social Media

Overdrive Interactive Releases Social Media Marketing Guide: “100 Ways to Make Friends”

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Digital marketing agency provides marketers with checklist for increasing their friend, fan and follower base on social networking sites. Overdrive Interactive, an award-winning digital marketing agency specializing in social media marketing, has created a list of 100 different tactics that marketers can use to build social connections.  A social connection is a fan, like, follower,…

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