Driving Forward > Digital Marketing Blog
The Death of Browsing: How AI Answer Engines Are Transforming Search and the Customer Journey
Winning Visibility in Perplexity AI’s Ad‑Free Search Engine
Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority,…
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