Creative

Overdrive Interactive Wins New England Direct Marketing Association (NEDMA) 2007 Awards for Creative Excellence

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Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that they received three New England Direct Marketing Association (NEDMA) 2007 Awards for Creative Excellence. The following submissions were honored in various categories: •Symmetricom Next Generation Timing and Synchronization products won…

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Overdrive

Overdrive Wins at 2007 NEDMA Awards

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Members of the Overdrive team attended the 2007 New England Direct Marketing (NEDMA) Awards. We came home with 3 plaques in the 3 categories we had submitted entries for! Gold: Electronic – Other Interactive/B-to-B Category: Symmetricom Next Generation Timing & Synchronization Products Bronze: Electronic – Banner Ads (Consumer): LoJack Online Media Bronze: Direct Mail –…

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ClickZ

Where Are You Spending Your Clients’ Money?

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I had the distinct pleasure of participating on a panel at Search Engine Strategies this week. The topic was “Where Are You Spending Your Clients’ Money?” What really stood out was just how parallel the points of view were for all five panelists, representing agency media buyers from shops both large and small. Panelists were…

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Analytics

Capitalize on the View

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The concept of view-based clicks and conversions has been around a long time. We online media planners and buyers love the view-based conversion — it makes us look like heroes. Clients eat it up because they love the boost it gives campaign metrics, and publishers love it because they can use it to create better…

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