Driving Forward > Digital Marketing Blog

Capitalize on the View

The concept of view-based clicks and conversions has been around a long time. We online media planners and buyers love the view-based conversion — it makes us look like heroes. Clients eat it up because they love the boost it gives campaign metrics, and publishers love it because they can use it to create better retention rates for advertisers. Overall, it lends incredible weight to the whole online advertising space and has been a significant force in furthering of our common cause: growing the percentage of the ad budget that online gets. Used correctly, view-based metrics are a win for agencies, clients, and publishers.

Read more at http://www.clickz.com/showPage.html?page=3625449

Google Analytics 4

Google Analytics 4

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather.  The release of GA4 means that Google is expecting cookie tracking to end…

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