ClickZ

Ten Tips for Negotiating With Media Vendors

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As media planners, we must represent our client — the buyer. We must earn our keep by getting our clients the best deal possible. In reality, we are matchmakers, trying to create success for our clients and make a sale on behalf of the media properties we believe are the right choices. In this process,…

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Overdrive

Overdrive Interactive Wins Award for Best Use of Search at the 2008 MITX Awards

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Boston, MA, November 21, 2008 — Overdrive Interactive has been selected as a winner in the “Best Use of Search” category at the 2008 MITX Awards for its work with Harley-Davidson. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners…

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