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Eight Ways Twitter Could Make Big Money

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The big news: Twitter is raising another $100 million on a valuation of $1 billion! Well I guess that seals it. Twitter is in it for the long haul, declaring its intention to remain a freestanding media company. But as Bloomberg News reported, “Twitter has yet to report any significant revenue.” So how can it…

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Social Media Weekly Buzz

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Twitter and Myspace have teamed up to beat Facebook to two-way Twitter sync, this coming shortly after Facebook rolled-out a feature for page admins to post page status updates simultaneously to their Twitter feeds. The micro-blogging service will soon also be launching a location platform that will be integrated within the API, and will allow…

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US Mobile Advertising to Increase 388% by 2013

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Spending on advertising and marketing within mobile channels has historically lagged behind overall mobile phone usage and adoption rates. According to eMarketer, however, this trend is set to change over the next four years, with steady growth expected for this still developing industry. eMarketer predicts a 30% increase in marketing and advertising expenditure for 2009…

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Internet Advertising to Overtake Print in 2011

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Newspaper advertising, long holding the top share of US advertising spending, is predicted to be overtaken by online advertising in 2011. This year, video game advertising is expected to see the most growth, jumping from .3% to .5% of total US advertising spending share. Cinema and mobile advertising are also expected to experience steady growth…

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What is your marketing priority for 2010?

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According to a recent study published by Unisfair, marketer’s top priorities for 2010 include new customer acquisition and customer retention and engagement. Thought leadership was also seen by many as an important factor to focus on for the next year. Creating a community for consumers was at the bottom of most marketer’s to-do lists, with…

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Social Media

Social Media Weekly Buzz

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This past week, Facebook was ranked one of America’s most trusted companies, blew past the 300 million mark in total users, and hinted at the release of voice chat powered by Boston-based Vivox. Google increased its ever-growing hold on the web with its acquisition of reCAPTCHA, whose technology they can utilize to help with large…

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