According to a recent study published by Unisfair, marketer’s top priorities for 2010 include new customer acquisition and customer retention and engagement. Thought leadership was also seen by many as an important factor to focus on for the next year. Creating a community for consumers was at the bottom of most marketer’s to-do lists, with only 31% believing this to be a crucial focal-point.
It comes as no surprise that social media was by far the most popular marketing medium that US marketer’s plan to focus on in the coming year. About half of the respondents plan to increase their marketing tactics in regards to SEO, E-mail campaigns, and virtual events. Conferences were less likely to be focused on, either because there are no pertinent issues to be addressed, or most marketer’s view conferences as lacking in value.
Source: eMarketer, September 21, 2009