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Overdrive Releases New Social Media Marketing Guide: 50 Ways to Get Facebook Fans

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On August 7, 2014, Facebook announced that “like-gating” would no longer be permitted, and that all existing like-gates will be abolished on November 5, 2014. This policy change has the potential to cause serious tactical problems for pages that are seeking to grow their Facebook fanbase, as like-gating has been a common fan acquisition strategy…

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Overdrive Interactive Wins Big at 2014 W³ Awards

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Overdrive Interactive is pleased to announce that we recently won two Silver Awards at the 2014 W³ Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

Social Media

ALS Ice Bucket Challenge

Why Does the Ice Bucket Challenge Work?

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Anyone who’s been scrolling through their social media feeds this past month (so virtually everyone), has probably seen their friends, family members, and co-workers dump freezing cold buckets of ice water on their heads. The challenge, designed to raise awareness of ALS (or Lou Gehrig’s disease) has gone completely viral, and other fundraising organizations are…

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