It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s the…
As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages,…
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an…
Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford to advertise? These organizations can…
Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only…
Snapchat just became more popular than Twitter, based on daily active users (DAU). The 4 year-old company has 150 million daily users while Twitter, which is 10 years old, has less than 140 million users according to estimates from a Bloomberg…
Earlier this month, Twitter and Annalect released a study highlighting the benefits of influencer marketing on Twitter. Here are some of the interesting statistics they reported: 56% of users rely on recommendations from friends 49% of users rely on recommendations from…
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if they’re considering doing business with you in…
UPDATE: The video recording of Harry Gold’s New Gospel of SEO webinar is now live! This presentation is ideal for individual and company-wide viewing for both marketers who want to expand their knowledge of search engine optimization best practices. We encourage you to share…