Branding

barnacle-seo

Barnacle SEO: Rank for Competitive & Brand Keywords

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Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control on which domains are on page one, you can influence your brand’s page one results with Barnacle SEO. What is Barnacle SEO? Barnacle SEO is using another website’s authority to…

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Branding

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Storytelling on Social Media

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As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages, I knew I was still targeting the same audiences as always with the very same…

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Branding

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Video Marketing on Social Media

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Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an indefinite period of time, not just 15 minutes. Look at Casie Neistat. Or King Bach….

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Social Media

How To- Instagram Stories in 5 Steps

How To: Instagram Stories

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Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only live for 24 hours. We saved each 10 second clip and compiled them into one simple…

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Social Media

Social Media News

Latest Social Media Updates

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Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their users’ interests. This feature is similar to Snapchat’s Live Stories and Story Explorer which launched last…

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