It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats.
That’s the irony of marketing a restaurant today. As if it’s not enough to be considered one of the best places to go for a bite to eat in town. Now they have to have the popularity on social media to prove it.
Yup. The importance of displaying their menus everywhere people are congregating online cannot be underestimated in this day and age. Potential customers are stalking their every move not just on the grapevine, but on a bevy of newfangled communication channels before they decide to make their reservations.
They’re looking for pretty plates of yummy food. They’re looking for the right crowd and atmosphere, great service, good prices. They’re looking for an excellent place to eat and drink as well as a cool place to see and to be seen not just in real life, but on social media, too.
Talk about high expectations!
They got this, though. At least many restaurants in the Boston do. They understand that customers today are looking for an enjoyable experience at both the dining table and on Twitter, Instagram and Facebook. For example:
1. Sonsie on Instagram
This hip, go-to eatery on Newbury Street is also an excellent place to visit on social media, especially on Instagram, where their visual content – hashtags included – lives up to their reputation for offering a variety of eclectic, high-quality meals.
2. Loretta’s Last Call on Twitter
Good, old-fashioned Southern food and hospitality is what this restaurant is all about, as is its content on Twitter. This is a fun account to follow, one that will inspire you to eat well and party hard.
— Loretta’s Last Call (@LorettasTweetin) January 18, 2017
3. Red Lantern on Twitter
I’ve never been here, and by the looks of their Twitter feed I am missing out on something special. Not only does their Asian cuisine look delicious, their cocktail menu appears to be very creative and they even have a DJ in their lounge. VERY cool.
— RedLantern (@RedLantern) January 18, 2017
4. Regina Pizzeria on Twitter
Having been serving their wicked popular pizza since 1926, they’re old, but young enough in spirit to be crushing it on Twitter, where they share a ton of fun updates like this one replete with hashtags and emojis.
— Regina Pizzeria (@ReginaPizzeria) January 17, 2017
5. Top of the Hub on Facebook
With more than 17,000 likes on Facebook, these guys are not only at the top of their game when it comes to serving food, they get social media, too. Lots of great food photos coupled with welcoming, engaging copy is what you’ll find in their feed.
6. Legal Sea Foods on Facebook
The first restaurant most people think of when they think of going out for seafood is an excellent place to follow on social media, too, for a variety of reasons, one of the biggest being you just might win a free cup of their classic, award-winning clam chowder.
7. The Harp Boston on Facebook
Shining the spotlight on your constituency is what it’s all about on social media, which is what this popular North Station sports bar does so well on Facebook. Not only does including fan photos in your newsfeed show your appreciation for them, it increases the likelihood of your content being shared and reaching a much broader audience.
8. Stella on Instagram
Known for its delicious Italian fare, this South End eatery serves up some ridiculously incredible food porn on its Instagram account including this spectactular collage.
9. Deep Ellum on Facebook
Compliments to the chef at this fine gastropub, as I’ve eaten there a number of times. Equal praise, though, should be given to whomever is administering to their Facebook page, as their posts there are written very cleverly, creatively and conversationally. Writing in lowercase only adds a touch of class – somehow, some way – consistent with their brand.
10. Wahlburgers on Twitter
They’re famous for many other reasons, but the Wahlburgers have also made quite a name for themselves serving burgers, too. My wife likes this place near Fenway Park for its gluten-free buns. I like it for its tweets – and yes, of course, its eats, too.
We may not be ski jumpers, but we're achieving the impossible, too. Come in and try our new meatless burger – complete with wahl sauce! #wahlburgers #impossibleburger #wahlsauce pic.twitter.com/X5VLsF7Hll
— Wahlburgers (@Wahlburgers) February 11, 2018
Note: The original version of this post was published on the AMA Boston blog on January 24, 2017. To read the entire post there, click here.