Branding Archives

Driving Forward > Digital Marketing Blog

Barnacle SEO: Rank for Competitive & Local Keywords

by nick holt April 26, 2017

Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control over which domains are on page one, you can influence your brand’s page one…

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Branding

How 10 Boston Restaurants Use Social Media

by Bob Cargill January 31, 2017

It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s the…

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Branding

Storytelling on Social Media

by Bob Cargill January 23, 2017

As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages,…

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Branding

Video Marketing on Social Media

by Bob Cargill January 11, 2017

Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an…

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Branding

Mistakes Made by Businesses and Brands with Social Media

by Bob Cargill December 13, 2016

Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford to advertise? These organizations can…

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Social Media

How To: Instagram Stories

by Alessandra Del Brocco August 30, 2016

Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only…

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Advertising

Why Brands Are Investing in Influencer Marketing

by Edwina De Abreu May 27, 2016

Earlier this month, Twitter and Annalect released a study highlighting the benefits of influencer marketing on Twitter. Here are some of the interesting statistics they reported: 56% of users rely on recommendations from friends 49% of users rely on recommendations from…

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