Harry Gold, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

Thinking Beyond the Banner

by Harry Gold July 22, 2010

While you have endless choices in online media creative units, it can be a scramble to produce everything before your deadline. This is because the creative is usually being prepped and developed around IAB standard sizes (as it should), and…

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Advertising

Optimizing Creative: Testing Benefits and Offers

by Harry Gold July 7, 2010

An important point for clients, creative people, and media planners to remember is that media will only do one thing: get your message in front of the “right” audience. The value and performance of a particular media property or placement…

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Social Media

Boston SEO firm Overdrive Interactive CEO to Present Vistaprint Social Case Study at the Online Marketing Summit Boston

by Harry Gold June 30, 2010

CEO of Overdrive Interactive, Harry Gold and Public Relations Manager of Vistaprint, Jeff Esposito will present how social media complements integrated campaigns at the Online Marketing Summit Boston Boston SEO firm Overdrive Interactive CEO, Harry Gold, and Vistaprint Public Relations…

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Advertising

8 Interesting Media Offerings on LinkedIn

by Harry Gold June 23, 2010

In past columns, I’ve done overviews on advertising opportunities in Facebook and the Google Content Network. Today, let’s dissect some of the unique advertising opportunities on LinkedIn. There’s so much hype around Facebook and Twitter, but with B2B (define) really jumping into…

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Marketing

Overdrive Interactive Wins 14 NEDMA Awards, Sweeping the SEO and PPC Categories and Taking Gold in Social Media

by Harry Gold June 17, 2010

Overdrive Interactive, a leading Boston based digital-marketing agency, won 14 awards for Creative Excellence at the 2010 New England Direct Marketing Association (NEDMA) Awards Banquet, held on Tuesday, June 15th at the Courtyard Downtown Boston Tremont Hotel and the Royale….

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Advertising

Sparking Conversions: 10 Easy Calls to Action

by Harry Gold June 14, 2010

It amazes me when I see advertising that does not have a call to action or, even worse, has an anemic one like “learn more.” Sure, it’s difficult to ensure that your banners and search ads have something appealing to…

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Social Media

Online Media Tracking Methodology for Social Media

by Harry Gold June 11, 2010

Many marketers still think they can’t track social media marketing ROI (define). They say it’s so new and hard to define that the old metrics and tracking technologies just can’t be applied. This widespread perception is reflected by comments in…

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ClickZ

Social Media Marketing’s New Currency: Likes (the Upside)

by Harry Gold May 11, 2010

OK, so this is follow up to my column exploring the pros and cons of Facebook’s big change from “Fan” to “Like.” Now, while I was down on that change in my last column because change can be hard to accept,…

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