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Amazon SEO FAQs

Amazon Platform Management

Overdrives Amazon Platform Management strategies include product feeds, paid media (Amazon PPC), and earned media (Amazon SEO). The main tasks for Amazon marketing services are to implement strategies for listing content, product keyword optimization, images, and videos.

As an Amazon SEO Agency, we get asked a lot of questions regarding Amazon account SEO strategies, SEO best practices for optimizing product listings and product feeds on Amazon. Overdrive and our Amazon SEO experts have all of the necessary tools in place: keyword optimization, keyword research, competitor analysis, reporting, which you would expect from an Amazon SEO company.

Amazon looks at the keywords in the shopper‘s search query. If your product listing doesn‘t have every keyword in the search query, it probably won‘t appear in the search results, which is why keyword optimization is a big piece of Amazon SEO.

To find the words people are searching for when they want to buy your product, our Amazon SEO specialists use an Amazon tool called Merchant Words, JungleScout, or Helium 10 . These tools will tell you what people are searching for on Amazon when they want to buy your product or your competitor’s product. This can be especially helpful if you have a brand-new listing and don’t have any product data to lean on. You can learn from your competitor’s rankings.

If you want your products to rank well with Amazon SEO, you need to make sure your product listings are optimized for Amazon’s A9 search engine. Finding new ways to improve your listing placement in Amazon product marketing is the number one priority for the Overdrive Amazon SEO services team and your eCommerce store as an Amazon seller.

How to Stand Out From Your Competitors on Amazon with SEO

Amazon Search Engine Optimization (SEO)

Is there SEO for Amazon?
Yes, there is SEO for Amazon and your Amazon store.

What is Amazon SEO?
Amazon SEO is the process of optimizing your Amazon product listing to rank higher in Amazon search results.

Does SEO work on Amazon?
Yes, SEO works on Amazon.

How important is SEO for your Amazon business?
SEO is very important on Amazon.

Why is Amazon marketplace SEO important?
Amazon SEO is important because it helps you rank higher in Amazon search results, improving sales.

What does it mean to rank on Amazon?
Ranking on Amazon is a way to measure how well a product is selling.

Why is Amazon Listing Optimization Important?
Amazon Listing Optimization is important because it helps you to rank higher in Amazon search results.

Amazon’s Search Engine

What is Amazon’s search engine?
Amazon’s search engine is called “A9”.

Does Amazon still use A9?
Yes, Amazon still uses A9.

What is the Amazon algorithm?
The Amazon algorithm is a proprietary algorithm that determines which products are shown to which customers.

How do Amazon searches work?
Amazon searches work by matching keywords in the search to the keywords in the product.
keyword is popular based on search volume
keyword is relevant to the product and search
If you want to rank for an Amazon keyword, put it in your listing
Product Title
Bullet points
Product description
Backend keywords

How often do Amazon rankings update?
Rankings update every hour.

Does Amazon SEO also work with Google SEO?
Yes, Amazon SEO works with Google SEO.

Does Google crawl Amazon?
Yes, Google crawls Amazon.

How many keywords does Amazon allow?
Amazon allows up to 100 keywords.

Amazon Findability, Visibility, and Ranking

How do I improve my Amazon SEO ranking?
You can improve your Amazon SEO ranking by optimizing your product listing.

How do I increase my Amazon visibility?
You can increase your Amazon visibility by optimizing your product listing.

How do I increase sales on Amazon?
You can increase sales on Amazon by optimizing your product listing.

Amazon Product Listing Optimization

How do I make a good listing on Amazon?
You need to have a good product description, a good title, and good pictures.

What is required for an Amazon listing?
You need a product, a price, and a photo.

How do I make my Amazon listing attractive?
You should include a clear, high-quality image of the product. You should also include a clear description of the product.

How do I optimize a listing on Amazon?
You should optimize your Amazon listing by making sure that your product is clear, concise, and relevant to the search term that the customer used. You can optimize your listing by making sure your product title is relevant to your product, your description is detailed and contains all the relevant information, and your images are high quality and appealing.

What is the Amazon listing tool?
Amazon Listing Tool is a tool that helps sellers create and manage listings on Amazon.

What makes a good Amazon title?
A good Amazon title should be short, descriptive, and contain keywords.

How long is Amazon’s title and what are the FBA product title requirements?
“Titles must not exceed 200 characters, including spaces.
Titles must not contain promotional phrases, such as “free shipping”, “100% quality guaranteed”.
Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
Titles must contain product-identifying information, such as “hiking boots” or “umbrella”.”

What is Amazon copywriting?
Amazon copywriting is the art of writing product descriptions that sell.

Amazon Product Images

Does Amazon provide product photography?
Yes, Amazon provides product photography.

How many product images does Amazon allow?
Amazon recommends 6 product photos

Amazon Product Videos

Does Amazon have product videos?
Yes, Amazon has product videos.

Can you use Amazon product videos on youtube?
Yes, you can use Amazon product videos on youtube.

How do I make a video for Amazon products?
You can make a video for Amazon products by using the Amazon Video Direct program.

How long can Amazon video reviews be?
Amazon video reviews should be less than 5 minutes long and ideally under 1 minute.

Amazon Store Optimization Services

What does an SEO agency do?

Overdrive Amazon SEO services allow you to maximize your online product listing so it shows up high in the natural Amazon search results, which makes it more likely that a consumer will find your item and make a purchase from you.

When it comes to using keywords to market your products with Amazon SEO services, Overdrive will do the competitive research and write content, optimize images and provide backend keywords for the A9 engine.

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