A study by comScore and Compete demonstrates similar usage patterns between Android smartphone users and Apple iPhone users.
The percentage gap between both smartphone brands among users who consume mobile media is small, with 94% of Apple users and 92% of Android users engaging in mobile media. On the other hand, only 63% of Android users checked e-mail on their device, while 87% of Apple users used their phones for e-mail. This represents the largest percentage gap between Android and Apple users.
Smartphone applications have played a pivotal role in the success of Apple iPhones as well as the Android device. Fifty-two percent of Apple users and 44% of Android users spend most of their time using phone applications versus a web browser.