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Driving Forward > Digital Marketing Blog

Did Online Stores Have Happy Holidays?

While the numbers are still coming in, initial signs aren’t great.

While the economy is uncertain, consumers used the Internet in new ways this past holiday season.

Whether purchasing in-store or online; consumers used the Internet to review products, shop for prices, and find store locations.

Note: excludes travel, digital downloads and event tickets

Source: eMarketer, January 7 2009

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