Is direct-to-consumer (DTC) marketing by pharmaceutical companies flat-lining?
Not yet. But the outlook isn’t good. TNS estimated in 2008 that total US DTC advertising spending would be $4.7 billion that year, down from $5.2 billion in 2007.
Source: eMarketer, June 3, 2009
In today’s increasingly interconnected digital landscape, the value of independent digital agencies cannot be overstated. While conglomerates and larger holding company networks may offer extensive resources, they often operate under inherent biases tied to parent company interests, which can limit…
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