Driving Forward > Digital Marketing Blog

Drug Marketing Drops

by Harry Gold June 3, 2009

 

Is direct-to-consumer (DTC) marketing by pharmaceutical companies flat-lining?

Not yet. But the outlook isn’t good. TNS estimated in 2008 that total US DTC advertising spending would be $4.7 billion that year, down from $5.2 billion in 2007.




Source: eMarketer, June 3, 2009

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