Driving Forward > Digital Marketing Blog

Drug Marketing Drops

Is direct-to-consumer (DTC) marketing by pharmaceutical companies flat-lining?

Not yet. But the outlook isn’t good. TNS estimated in 2008 that total US DTC advertising spending would be $4.7 billion that year, down from $5.2 billion in 2007.





Source: eMarketer, June 3, 2009

Dev Tool:

Request: blog/drug-marketing-drops
Matched Rewrite Rule: blog/([^/]+)/?$
Matched Rewrite Query: post_type=post&name=drug-marketing-drops
Loaded Template: single.php