Google recently launched its new verification badge program on its social networking site, Google+, this past weekend. The purpose behind this feature is to verify the identity of users within the platform and ensure that “the people you are adding to your circles are actually who they claim to be”.
This new program seems to be taking some notes from Twitter, as verified accounts will receive a gray check-mark next to that user’s name. While Google begins rolling this out, it is only being used for public figures, celebrities, and those users who are invited to a large number of circles.
Although Google has yet to explain the process of this verification program, they do say this will eventually be spread to more users in time. The below video explains this new feature a little more in-depth:
Rolling out this new feature could be a test for Google to begin preparing for when they open up to businesses. In the meantime, we will have to see how this platform continues to transform in the social media landscape.