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Driving Forward > Digital Marketing Blog

Groupon Has Deals for Your Groceries – If You’re Loyal

Are you loyal to your supermarket? Do you love a great deal? Then Groupon’s new partnership could be perfect for you. Subscribers to Groupon’s service in Springfield, Massachusetts will find new deals offered in the New England supermarket chain, Big Y.

Why is this big news? Although not the first time grocery deals have been offered by the deals service, it is the first time users can have their purchased deals credited to their loyalty cards. Big Y is the first multi-store grocer that Groupon has partnered with, and this is the first time loyalty programs have been incorporated into a Groupon deal.

Until this partnership, Groupon deals were in the form of printed coupons or mobile phone redemption; this new voucher model could open many new doors for the deals service.

As Groupon gears up for its IPO, the company has been searching for ways to expand into even more markets – and as it appears, supermarket chains are just one their targets. There is no slowing down seen in the near future for Groupon either; they have also recently launched a travel deals service with Expedia and a ticketing service with Live Nation, along with their real-time deals platform. From the looks of it for Groupon, the sky is the limit.

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