Driving Forward > Digital Marketing Blog

How Much Marketing is Digital?

by Harry Gold September 11, 2008

Note: n=89 who currently use marketing and/or advertising agency,
*i.e. Internet, e-mail, mobile, social media, etc.

Source: eMarketer, September 11 2008

Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the most successful tech B2B companies in the world….

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Creative

Infusing Empathy into Demand Generation

by Jessica O'Brien November 12, 2021

A short while back, Adobe sponsored a webinar on the importance of infusing empathy into demand generation marketing. It was, in a word, enlightening. Design, and in its entirety, marketing, should always be positioned in a problem/solution mindset. Your audience,…

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