Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over…
The hot topic dominating the world of marketing in 2023 is artificial intelligence (AI). Therefore, staying up to date on the latest AI technologies will be essential for marketers to move the needle and improve the overall customer journey. Overdrive…