Driving Forward > Digital Marketing Blog

Instagram’s Boomerang: An Easy, New Way to Share GIF-like Video Loops

If you’ve been looking for an easy way to create and share your own GIF-like videos, look no further than Instagram’s new app, Boomerang.

Launched less than two weeks ago, with one press of a button, Boomerang takes a rapid succession of shots and plays them over and over in one short loop, forward and backward.

Boomerang is fun. Boomerang is different. Boomerang gives users a very cool way to capture and share special moments in time.

Watch the two videos below (one is from Instagram, the other is from me). Then think about how you can use Boomerang to show off a different side of your brand to your followers and fans. The possibilities are endless. The opportunity is yours. Take advantage of it today.

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