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Nielsen Releases its 2010 Media Industry Fact Sheet

Nielsen recently released its 2010 Media Industry Fact Sheet containing a comprehensive overview of what and how people watch across a variety of media, including TV, mobile, online, radio, books and music. In 2010, we will see a continuation and acceleration of consumers connecting and watching more. Here is just a brief overlook at some of the statistics Nielsen released in its report:


  • 114.9 million homes have at least one TV
  • 47.4 million homes are now HD capable
  • Almost 30% of households own four or more TVs
  • 99% of video content is watched on a TV set

Mobile Phones

  • There are 223 million mobile users (ages 13+) in the U.S.
  • 18% of mobile devices are smartphones (up from 13% in 2008)
  • There are approximately 150 million smartphone users
  • 120 million smartphone users surf on mobile web


  • There are 195 million active Internet users in the U.S.
  • Over one year, Twitter grew 500%
  • Time spent on social networking sites increased 277% in the U.S.
  • The average Facebook user spends about 6 hours per month on the social networking site

To read the full Nielsen report, which contains a wealth of statistics concerning the media industry, click here.

Source: Nielsen

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