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Driving Forward > Digital Marketing Blog

One Out of Every Five Persons Uses the Internet

Internet World Stats announced today statistics for 2007 year end that show that twenty percent (20.0 %) of the world population uses the Internet.

Only 20% of the world's population uses the internet This figure is based on the 1,319,872,109 estimated persons using the Internet as of December 31, 2007, and a total world population estimate of 6,606,971,659 on December 31, 2007.

The 2007 fourth quarter figures confirm that global Internet growth since December of 2000 has been 265.6% , a very healthy growth for the [World Wide Web]. Internet growth in the 2000-2007 period has been higher in the less penetrated areas of the world (Middle East, Africa, Latin America and Asia) and lower in the more penetrated areas (Europe, Oceania / Australia, and North America).

Regarding the Internet Penetration Rate (the percentage of the population that uses the Internet), penetration rate is very different in each geographic region of the world. North America continues to be the most penetrated area with 71.1% of the population using the Internet. Second comes Oceania (Australia) with 57.1%, third is Europe with 43.4%. The lowest Internet penetration is found in Africa at 4.7% for the year 2007.

About Internet World Stats
Internet World Stats is a leading international web site that provides a broad variety of statistical information services regarding Internet usage, penetration rate and population in over 233 countries and territories, for free use by the academia, the global business community, market researchers, and the general public. For complete and up-to-date World Internet Usage Statistics and information, please visit the website.

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Sources: PR-Inside, February 8, 2008; Internet World Stats, 2008

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