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Driving Forward > Digital Marketing Blog

OneTrueFan Launches as a Check-in Service for Websites

There is no denying the huge success of the check-in. With the competitive edge, users become increasingly engaged with brands and businesses everywhere. Now implementing this feature into websites for web publishers, the new service OneTrueFan launches in beta as the Foursquare for websites.

Creating a game-like atmosphere, the site allows visitors to receive badges when they interact with content on different sites. OneTrueFan allows visitors to see who else is reading the content and sharing it, and increase user engagement by sharing the content within the site as well as on social channels.

Publishers can give badges and points for interacting with content, and can also see a leaderboard of those who most often engage with their sites. So users can see who else is involved with the site and it’s content and be viewed on the “player bar” that appears at the bottom on the publisher’s website.

With its recent launch, OneTrueFan received an upgrade. In addition to allowing publishers to install it on their own website, it also features a news feed that connects directly with users’ Twitter accounts. This news feed suggests new links to visit based on followers and other users who visited the site themselves. Eventually with the growth of this services, publishers will have the abililty to gain access to the news feed so they can better understand which content resonates with users.

Although OneTrueFan has taken tips from location-based services such as Foursquare, it may hold an even deeper purpose. If the growth of this service continues, it could be a promising way to direct traffic to content on news sites. Read and be rewarded – let the games begin!

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