Awards

IAC Awards For Digital Marketing

Digital Marketing Agency Overdrive Interactive Wins Big At 2017 IAC Awards

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We’re pleased and proud to announce that Overdrive Interactive has won five awards at the 2017 Internet Advertising Competition (IAC)! Overdrive Interactive, a Boston digital marketing agency, won the following awards: Virtusa – Outstanding Website SAGA Innovations – Best Education Website Cynosure – Best Medical Equipment Website Navisite – Best Computer Software Website Fisher College –…

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Boston SEO

search social app

The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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Advertising

5 Tips for a Successful Snapchat Campaign

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Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and other saturated mediums. But before trying your hand, check out these 5 tips to developing…

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Advertising

Overdrive Interactive Wins Big at 2015 IAC Awards

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We at Overdrive Interactive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards! The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition) Awards highlight the best in online advertising across 96 industries and 9 online formats…

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Marketing

Digital Marketing News Reading List Overdrive Interactive

29 Vital Digital Marketing News Sources

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The world of digital marketing is constantly changing. With so much going on in this continuously evolving industry, it can sometimes be a challenge to keep up with all the new developments, emerging trends, or topics that are generating buzz. Here at Overdrive, we stay informed with a comprehensive reading list of news websites, Twitter feeds, email…

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Overdrive

Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

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Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two. This year, session…

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Search

Google Algorithm Update – HTTPS

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Recently, Google announced a new signal into their search ranking algorithm – the use of Transport Layer Security, or more commonly referred to as Hypertext Transfer Protocol Secure (HTTPS).  HTTPS is an internet communications protocol that adds additional security for its users, effectively preventing man-in-the-middle attacks.  Essentially, HTTPS is the equivalent of the HTTP protocol,…

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