Marketing

Mad Men, AMC, Don Draper, 3 Marketing Lessons from Mad Men

3 Marketing Lessons from Mad Men

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Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few episodes and it becomes clear that what the show’s really about is change. Specifically, just…

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Overdrive

Overdrive Releases 2014 Social Media Map

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Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and tools broken into 24 categories. The map is available as a PDF both on our website at https://www.ovrdrv.com/social-media-map and in our Facebook Resource Library….

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Advertising

Encouraging 7 Core Social Media Marketing Behaviors

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What do you want people do? One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It’s about getting people to actually do something that eventually leads to a sale. But so often the “marketing part is left out of “social media marketing.” We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. So without telling you all to transform your social media marketing into a bullhorn that says BUY, BUY, BUY all the time I wanted to start you off with this one simple question: “What do you want people to do?”

Advertising

Overdrive Updates Search Marketing Map

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The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital search marketing, including live links to more than 120 sites and tools, broken into 23 categories. The map is available as a clickable PDF at ovrdrv.com/search-map.

Marketing

Overdrive Releases Fall 2013 Social Media Map

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Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and tools broken into 24 categories. The map is available as a PDF on our Facebook page or at https://www.ovrdrv.com/social-media-map.     Overdrive CEO Harry…

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